Today business environment demands that your company continually seek Excellence. This is VICTORY. The Business Coach's model for achieving Excellence is shown below as VICTORY-C. Through the VICTORY-C model, any organization can continuously focus on excellence.
Customersí Drive Total Satisfaction
focus of the organization. Without
customers and the organizationís ability to fulfill customerís needs, there
will be no organization. The customer pays employeeís wages. The customer
determines inventory. The customer dictates product quality and service quality.
The customer determines on-time delivery. The customer is the driver of all the
organizationís processes. The customer defines organizational excellence.
Therefore, the customer drives everything within the organization.
with a Customer Focus
A common purpose
of vision, mission and values guides the organization to desired business
results. There must be a constancy
of purpose throughout the organization. The focus provides the common reason for
joint action. When aligned in the organization, the vision, mission, values,
goals, and plans provide a common purpose for all to follow.
Everyone and Everything in Team Based Organization
of everyone and everything in the organization requires a systematic team-based
organization focusing on total customer satisfaction. Everyone includes the
entire organization including management, the entire workforce in the
organization, suppliers, and customers. Everything comprises systems, equipment,
Improving for the Customer
The continuous improvement of all systems in the organization is
essential to driving organizational excellence. Continuous improvement of
product, processes, and people in an organization is a never-ending pursuit.
Leaders in the organization drive continuous improvement through the
establishment and maintenance of a continuous improvement system. A disciplined
continuous improvement methodology is required for victory. The improvement
methodology must be used continuously and consistently throughout the
Leads to People Development
A people development system must be instituted. People development is a
never-ending process for everyone in the organization. This is an investment
that must be made. People development provides the skills, knowledge and
attitude -- the ability and willingness to make it happen. Ultimately, the
performance of the people in the organization can make or break the
the Work Process
Ownership is critical to high performance results in the workplace.
People in the organization must feel they own systems, processes, and their
actual work. Ownership implies the ability to perform and improve systems,
processes and the work itself. Everyone
must have ownership of his or her work. It involves encouraging and empowering
people to create ideas and make decisions. Ownership is important to ensure
pride of workmanship. Ownership creates pride and commitment.
and Rewarding High Performance
recognition and reward system supports an excellent organization.
The recognition and rewards system must foster appropriate behaviors and
extraordinary actions to continuously improve the organization.
must have an intense desire to win. In addition, the people in the organization
must believe enough in their leaders to devote their energies toward the vision
of the leader. This requires both leaders and followers to make the personal
commitment necessary for success.
the Organization to VICTORY
is essential for any successful organization. Leaders influence the
organizationís people to achieve the common focus. The leaders of the
organization set the example for actions throughout the organization. Leaders
create the reason to work productively. They inspire the people in the
organization. They bring meaning to the work place by allowing each person to
focus on their contribution to the greater good - the needs of the customer.
following are the essential considerations for a VICTORY leader:
Lead by example
Establish a common focus
Act to develop teamwork
Drive continuous improvement
Recognize and motivate performance